Design Process

NQ Computer Arts & Design - Design Process

Corporate Identity

Approach

Explain your understanding of the design brief and how you formulated your ideas; note your research, the methods you used, thumbnails etc.

When I read the corporate ID brief I clearly understood that I had to research a range of corporate logos and then pay attention to the themes that each of the corporate logos followed throughout their company. I then made a mood board of all of the logos that I collected and then uploaded them to my corporate ID blog. I then had to create an imaginary business and give it a name. I chose a cycling business and called it CHC cycles. For the business I had to give it an imaginary address, phone number, email, website and Facebook etc. I then had to create a number of logos for my company and then develop them further to have one final logo to create on adobe illustrator. To do this I sketched all my ideas down onto my sketchbook and then started to develop then by doing thumbnails. I then started to pick out the ones hat I liked and then develop then using colour and black bold pen. I then had to create my final logo on illustrator. For this I then started to use the pen tool to get the shape of my logo and then I started to border my logo with a thick cyan line to help my logo stand out. Once I had created my logo I then moved onto doing my business cards, letterheads, envelope and compliments slip. For this I researched the sizes that each stationary product and researched different styles and layouts that different company had for there stationary to help me generate ideas for my letterheads etc… Once I had completed my letterheads etc I started to upload my finished designs to my corporate id blog.   

Final Artwork

How did you create your final artwork? What materials and software did you use? Note the tools used and how they were used; Pen Tool, Brush Tool, etc.

For my final artwork I used the adobe illustrator program to create it. Firstly I used the pen tool to create the general shape of my logo. I then used the pen tool again to create a thick blue border around my logo to help make it stand out and become more appealing. I then had to find a suitable font to use on my logo. So I went on the dafont website and browsed through the tecno fonts genre until I found the right font that suited my logo. Once I had found the right font (basica 2,0) I then used the text tool to enter it under my logo a used the arch tool to make the text bend around my logo.